Sugar, meat and power
Ranchers separate the matrix Nelore bull named Futuro at the Agua Branca farm in Aracatuba, state of Sao Paulo, Brazil, Friday, Aug. 24, 2012. The farm owner Fabio Almeida Filho and Brazilian Veterinarian professor Jose Fernando Garcia joined in 2003 to boost a genetic manipulation project named "Nelore do Golias" aimed at raising meat and dairy products quality in the country by establishing a standard on genetic certification on the cattle strain. They begun their research by identifying the genes of an outstanding animal -Golias- imported from India to Brazil during the 60's which, according to their research, generated more premium cuts than average.Their idea is having a brand that will deliver the same meat amount and quality every year after separating the animals to create a controlled lineage descended from Golias. The animal Futuro is the male specimen they achieved with higher number of genes belonging to Golias, according to the entrepreneurs. (Bloomberg Photo/ Dado Galdieri) Brazil is on a quick path to become a global power. Rising economy, big infrastructure projects, an emerging and eager consuming middle class and the booming national industry are the evidences and consequences of the wealth in the southern nation. But the often hidden source of all this wealth falls far from the luring Rio beaches or the Kolkata-New York mix that Sao Paulo is. Behind texan hats and a similar attitude the countrymen display their power through a myriad of projects, festivals and behavior visually analyzed here.
- ©Dado Galdieri ©Dado Galdieri
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