13 imagesBeginning of the 21st century. Brazil was on a quick path to become a global power. Rising economy, big infrastructure projects, an emerging and eager consuming middle class and the booming national industry are the evidences and consequences of the wealth in the southern nation. But the often hidden source of all this wealth falls far from the luring Rio beaches or the Kolkata-New York mix that Sao Paulo is. Behind texan hats and a similar attitude the countrymen displayed the nation's agriculture might through a myriad of projects, festivals and behavior visually analyzed here. Report for Bloomberg News, essay for Hilaea Media.